Free Word Games - One of the Top Casual Game Genres

Casual gaming is on the rise! Flash games have gone from being a small geeky niche online, to being mainstream and big business over the last few years.

The reason that these games have become so popular is three fold. Firstly, they are accessible. The Flash platform is available on every type of computer and device, from Windows PCs to Macs, Linux, and even smart phones. In fact, there are more installations of Flash worldwide than all the Playstations, Xboxes and Nintendo Wii consoles put together! That's a big market.

At the same same time as these games have become accessible, developers have changes their focus and started to create games aimed at a wider audience. Traditionally video games were aimed at boys and young men, and tended to focus on shooting, fighting or driving.

With the rise of casual gaming however, these are no longer the biggest genres. In fact, word games such as puzzles, spelling games, and crosswords which is one of the fastest growing current genres.

Types of Word game

Word games have several sub-genres. Crossword and word search style games are based on the original "paper" versions and can be as simple as an online version of a traditional puzzle, or they can have a twist such as timers or multiple simultaneous puzzles.

Spelling games, loosely base on the Scrabble board game, are a hugely popular sub-genre and in general involve putting a set of letters in order to create words. These games can be single or multi-player, and either turn based or real-time, but the one thing they have in common is their popularity, especially with women.

Word based arcade games. This is a strange fusion of fast paced action games, or sometimes even strategy games, combined with a word or spelling game. On my own sites I've found that these sometimes tend to confuse players and often aren't as popular as the simpler games, but occasionally a real gem comes along which gets players well and truly hooked!

Word games certainly aren't as glamorous as some other genres. They tend to have simple game play, simple graphics, and none of the flash extras like cut scenes and animated intros that are so common in other genres, but don't underestimate their popularity.

Adding free word games to your site will certainly increase your traffic, and get your visitors coming back time and time again. Of all the genres of casual games, word games are definitely one of the hottest right now!

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Gamers Online - The Casual Gaming Trend

Casual Gaming is not a new phenomenon. Casual gaming is a type of gaming that is computer based and does not require any additional equipment. Casual games place an emphasis on family friendly games. They are games that are usually free or cheap. Some of the most popular titles are not new either. These are games that have been around for several years or decades. PacMan and on line games are some of the games that top the list of the most popular casual games.

Over the past two decades, game play and graphics have improved made numerous technological breakthroughs with advancements that are comparable to the scientific advancements made during the Renaissance. With all the advancements, it seems as though the most popular on line games would have stunning graphics with complex interfaces that offer almost real life control of characters that are visually much like seeing a real life person. The truth is many gamers just want to play simple games like snake and poker.

Why would people choose the simpler games over the technological breakthroughs in gaming of the last few years? That is an easy question to answer. People want games that do not require all the additional hardware and technicalities. Many people just want to play games with a simple interface that can be understood in a matter of minutes. Games that are familiar and well known attract a good deal of attention from gamers.

These casual games also have appeal to gamers because they are either free or relatively inexpensive. Many of these games are offered as free ware or customers will be offered a number of free plays or amount of free plays before having to purchase the game. Many middle aged and senior gamers have shown interest in these games because of their nostalgic appeal.

Games like Pac Man, Tennis, Donkey Kong, and other classic games fall into this category. The gamers of the 80s and early 90s are now starting to hit their mid-life crisis and want to remember the good old days with games that were created for the Nintendo system and the Atari systems of the 80s.

Casual games are definitely making their presence known today. These games are becoming a well known entity in the gaming world because of their simplicity and ease of use. The casual gamer can easily find these games on a variety of web sites for free or little cost. For these reasons, companies are beginning to take casual gaming more serious.

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The Growing Popularity of Free & Casual Games

Free online internet gaming has exploded over the past 10 years and now comprises of a large collection of game developers, publishers, web portals and millions of casual game players. Talented game developers are in more limited supply than publishers and portals, yet even they are steadily growing in supply as more companies and brands look for sponsorship deals with high quality upcoming free games.

Wide brand exposure can be gained from sponsoring free online games and more companies are looking towards game sponsorship and in game product placement as a serious advertising platform. Portals are in the greatest supply with a huge amount of gaming orientated sites offering the developers creations, indeed some game developers also offer their own web portals such Ninjakiwi and Armor Games. These are two of the more popular and innovative gaming developers with Armor Games holding a top 1000 traffic rating.

Behind such successes are talented flash game designers and coders, it is usually one or two experienced designers that plant the seeds from which top free gaming websites flourish. Casual gaming both free and paid downloads have become so huge online that the genre has the greatest presence in the world's most highly trafficked websites.

Ninjakiwi have an in house team of developers, they are owners of the very popular brand of games named Bloons. The first Bloons game was introduced back in mid 2007 and the series has already been played hundreds of millions of times. If you compare such an audience exposure rate to the most popular video watched on you tube, it is easy to see why advertisers are turning to free online games to reach global audiences. What's more intriguing are the demographics behind casual game players with a considerable percentage of the audience being young adults. This demographic has caught the attention of many blue chip companies including mobile giants Orange and O2 who regularly advertise through Mochiads - an in game preloading ads platform.

As the advertising revenue increases for free games so will the creativity, detail and complexity of their design. Developers are now creating games targeted specifically at certain age ranges, including teens, young adults and mums.

Ninjakiwis' list of games is expanding rapidly. As their brand has received greater exposure over the past year they have branched out from their original success of Bloons to produce other games with different concepts, some have been received with more enthusiasm than others. Some of their successes include:

Bloons - Including the player packs, more bloons and even more bloons, tower defense games, hot air bloon, bloons pop 3
Boombot Games - 1 and 2
Hotcorn Games - 1 and 2
Potion Madness
Powerpool
Replay Racer - 1 and 2
Rings
Shinju
Sinta
Zeba

Ninjakiwi has established a loyal fan base with their range being published across hundreds of medium to large sized gaming portals. One of their advertising platforms is through the previously mentioned Mochiads, a major advertising platform for both game developers and game publishers who earn revenue from publishing games. A small advert is shown whilst each game is loading in a web browser, developers and publishers earn money from game impressions and advert clicks.

The other free games developer previously mentioned, Armor games, is the larger of the 2. Armor develops in house games and sponsors independent developers, funding their creations and offering revenue sharing across their advertising platform. Armor games has a much more extensive range games than Ninjakiwi and has funded the creation of some of the most imaginative games on the internet, a list of some of their best games is compiled below:

Armed with Wings - 1 and 2
Crush the Castle
Hedgehog Launch
Hedgehog Launch 2
Fancy Pants Adventure - 1 and 2
Gemcraft
Gemcraft Chapter 0
The Last Stand 1 & 2
Pillage the Village
Sonny
Sonny 2
Warfare 1917

It is common to find developers and portals alike sharing each other's games. This idea was originally invoked by the biggest casual free game provider on the internet - Miniclip.com. Their success grew from allowing webmasters to publish their games on thousands of smaller sites. Sharing and creating viral copies of successful games can prove a very lucrative strategy on the internet.

There are many more high quality game developers, publishers and portals, ones worth a mention include Crazy Monkey Games, Addicting Games, Newgrounds and Kongregate.
Free game production has also seen the remake of many old classic arcade games which will delight fans of the 80's arcade.

Classic games such as PacMan, Ms PacMan, Space Invaders, Pong and Frogger have all been remade using flash and are now available to play as free online games. Paul Neave, a talented flash developer is responsible for such flash reproductions.

More comprehensive flash gaming communities have sprung up within this landmark 10 year period of growth. One example of an immensely popular community is MechQuest, this is one of currently 5 flash games created by Artix Entertainment. MechQuest is an online Fantasy/Sci-Fi Web RPG game that offers both a free and premium paid side. The game is built using flash and has millions of members in its community. Striking a balance between casual and hardcore game play it aims to offer a compromise allowing players who do not wish to spend all day at their PC's a casual multiplayer experience.

Of course free online games such as MechQuest, AdventureQuest, DragonFable, ArchKnight and BattleOn.com are a step in the right direction for what online gaming should be about (if we are looking from a healthy perspective), they offer gamers a balanced dosage of online fun which don't require a lifelong commitment to progress and gain in game rewards. The total opposite would be games such as World of Warcraft which are designed to reward excessive amounts of game play.

The free games market will continue to its rapid growth in the foreseeable future and more developers will come into the market. Whether flash will remain the markets main publishing platform remains to be seen but for now it will keep its dominant position with all free online game developers using it. Fans can expect to find more elaborate free online flash games being introduced in the coming years as free games compete and very much encroach upon paid game audiences.

Many of the free online games mentioned above can all be played at Games Lunatic, including Ninjakiwi's popular monkey games.

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